Every day for two to three hours, I read numerous articles and books, watch videos and TV programs, and listen to podcasts and many other sources for my personal growth. On one recent day, I came across what was said to be a true story by Joy Garrison Wasson, an English teacher in Muncie, Indiana. She taught English for 30 years, and she died in 2005 at the age of only 62: “A group of Continue →
Marketing Metrics: The Numbers You Should Be Paying Attention To
Andy Crestodina. His track record includes everything, from earning a degree in Mandarin to working as a teacher in China. In 2001, Andy and his friend co-founded Orbit Media, a company that has grown from zero to about $4.5M in revenue. Totally organically. Now, Andy is the CMO at Orbit Media and he’s a marketing metrics expert. Our latest guest on the Lead to Grow podcast, Andy Continue →
14: Marketing Metrics: The Numbers You Should Be Paying Attention To w/ Andy Crestodina
Andy Crestodina. He’s a cool guy with a track record that includes earning a degree in Mandarin and working as a teacher in China. In 2001, Andy and his friend co-founded Orbit Media, a company that has grown from zero to about $4.5M in revenue. Totally organically. Now, Andy is the CMO at Orbit Media and he’s a marketing metrics expert. Our latest guest on the Lead to Grow podcast, Andy talked Continue →
What This Founder Learned When His First Business Fell on Its Face
Babak Azad had planned this for over a year. He had quit his eight-year career at Beachbody, where he helped excel their revenue from $100MM to $1B. But after three months of working together ... he and his business partners split up. Babak’s wife had just given birth to their second child. With a growing household, no job, no business, Babak had to do something. This is his story and Continue →
13: What This Founder Learned When His First Business Fell on Its Face w/ Babak Azad
Babak Azad had planned this for over a year. He had quit his eight-year career at Beachbody, where he helped excel their revenue from $100MM to $1B. But after three months of working together ... he and his business partners split up. Babak’s wife had just given birth to their second child. With a growing household, no job, no business, Babak had to do something. This is his story and his lessons Continue →
Can Anyone Generate $100M From Cold Emailing? Alex Can (And Did)
Here’s an interesting thought: Cold emailing. It works. Really well, actually … at least according to Alex Berman. In fact, he’s helped his clients generate over $100M in new business from cold emails. Alex is the Chairman of Experiment 27, a digital marketing agency that specializes in cold emailing. x27, as they like to call themselves, is easily creating new business for themselves and Continue →
12: Can Anyone Generate $100M From Cold Emailing? Alex Can (And Did) w/ Alex Berman
Here’s an interesting thought: Cold emailing. It works. Really well, actually … at least according to Alex Berman. In fact, he’s helped his clients generate over $100M in new business from cold emails. Alex is the Chairman of Experiment 27, a digital marketing agency that specializes in cold emailing. x27, as they like to call themselves, is easily creating new business for themselves and others Continue →
Workplace Culture: How This Company Is Moving Boxes and Moving Hearts
Click the "play triangle" below to listen to this episode. Customer service is only as good as your employee service. Many believe that, but Chuck Bailey is one who consistently lives it. He’s the Owner and Founder of Cornerstone Moving & Storage, where they focus on each employee, by getting to know them personally. From day one, Chuck dives into the lives of new team members and Continue →
11: Workplace Culture: How This Company Is Moving Boxes, And Moving Hearts w/ Chuck Bailey
Customer service is only as good as your employee service. Many believe that, but Chuck Bailey is one who consistently lives it. He’s the Owner and Founder of Cornerstone Moving & Storage, where they focus on each employee, by getting to know them personally. From day one, Chuck dives into the lives of new team members and dedicates himself to their growth and development. After you hear his Continue →
Is it Purpose or Mission?
Have you ever spent quite a bit of time researching a subject only to come away from your research scratching your head–even more confused than before? Were you frustrated? Boy, I’m glad that I’m not the only one feeling that way. Back in the early 1990s, I was searching out the answer to an important question for our company. I was asking myself, “Why do we exist?” What I found was Continue →